How can Higher Education Institutions reach the 'Thumb Generation' ?
Well just not thumbers but savvy, smart, highly intelligent and sometimes very mobile students.
The questions should be rephrased to: How can Universities engage 'thumbers' in their brand.
Popabroad has taken an active step in this direction with its Mgoing publication available this fall, 2010.
Try it! Scan one of our QR Codes :-)
Creating a survey for a dissertation or a report can be difficult because people may not want to go online or be bothered by filling in a paper form. For anyone that has tried this on the street it can be even more difficult to get a person's attention. From a personal experience of mine of taking a student survey during my MA thesis in London, I realized that most people will not stop to chat especially when there is shopping to be done.
